LAM tips

Every organisation tracks the same baseline metrics. Budget spent, participants counted, leads generated, ROI calculated.... 02/09/2026

People blame events for falling flat. Audiences blame planners. Planners blame venues. Meanwhile, nobody's naming the actual... 26/08/2026

New product, new campaign, Tuesday afternoon with nothing better planned; any excuse seems good enough these days for a brand to... 19/08/2026

Static cocktail mixers producing cliques and superficial small talk have become the default failure mode of corporate cocktail... 05/08/2026

A beautiful venue can still compromise an event. At Location a Milano, we have seen it happen: spaces that look extraordinary... 15/07/2026

An event rarely holds together through location alone, because what truly determines how everything unfolds is often a set of... 24/06/2026

There is a clear shift in how locations are chosen for events, brand experiences and corporate gatherings, and it is less... 03/06/2026

Summer events in Milan rarely follow a rigid formula. Corporate dinners drift onto terraces, networking sessions continue... 27/05/2026

A well planned press day remains one of the most effective ways to present a brand, launch a collection or introduce a product... 20/05/2026

A trade fair rarely ends at the stand, as its potential often extends beyond its immediate perimeter. 06/05/2026

Booking an event space can seem straightforward—until you’re in a half-prepared room at 6pm discovering no one confirmed... 29/04/2026

December creeps in with that slightly chaotic office mood, calendars already half-full, and suddenly the corporate Christmas... 15/04/2026