Lead generation
Lead generation for events and trade shows: gather qualified contacts with digital tools, targeted content, and customized strategies. Turn every interaction into a concrete business opportunity.
Strategic lead generation for corporate events and trade shows
Corporate events and trade shows represent high-potential opportunities to generate qualified leads and develop new business relationships. Lead generation in these contexts enables the collection of strategic data, identification of prospects, and activation of targeted commercial relationships. Thanks to digital strategies and interactive tools, participating in an event or trade show can become a powerful driver for lead acquisition, increasing the return on investment of marketing and communication activities.
From presence to interaction: tools to generate contacts
Achieving measurable results requires encouraging audience interaction. In corporate and trade show environments, tools such as landing pages, digital forms, QR codes, and registration apps make it easy to collect contacts efficiently. Incorporating quizzes, surveys, and micro-gamification helps actively engage participants, making the experience more dynamic and personalized. Every touchpoint is designed to spark interest, support data profiling, and ensure consistency with the brand identity and marketing goals.
Content and value proposition to attract the right audience
In corporate events and trade shows, impactful content combined with a clear value proposition makes all the difference. Informational materials, coordinated visual identity, focused talks, and experiential moments should reflect the brand's values and deliver the message clearly. The use of digital tools for lead generation not only improves data collection accuracy but also represents a more sustainable choice—reducing paper use and waste, in line with the growing demand for greener, more responsible events.
Post-event: nurturing and activating collected leads
Lead collection doesn’t end when the event or trade show concludes. The follow-up phase is crucial for nurturing leads through personalized content, targeted email campaigns, and marketing automation actions. By analyzing the data collected during the event, it's possible to segment the audience and activate targeted strategies, increasing conversion rates and turning contacts into real business opportunities.
Faq
How much does the Lead Generation service for events cost?
The cost varies depending on the number of participants, the level of customization, and the features required. Tailored services are available for events of all sizes. Contact us for a customized proposal.
How far in advance should the service be activated before the event?
It is recommended to activate the service at least 3–4 weeks before the event to choose the best platform and run all necessary tests safely. For urgent events, timelines can be accelerated.
Why is the post-event phase important in lead generation?
After the event, leads must be nurtured with targeted content, email marketing, and automated actions. This nurturing process increases conversion opportunities and enhances the value of the collected contacts.
How can lead collection during corporate events be made more sustainable?
By using digital tools instead of printed materials, waste and environmental impact are reduced. Digitalization also improves the quality and management of the collected data.