Referenza Bijou Brigitte: accessible elegance and summer style

A gathering designed to celebrate elegance, creativity, and the subtle charm of connecting through fashion and style. An event that was both poised and relaxed — a setting where media, influencers, buyers, and brand stewards gathered to touch, see, and feel the new rhythms of summer jewellery — that was the essence of the press day for Bijou Brigitte. The client requested a location that was sophisticated yet accessible, flexible, expressive of the brand’s elegant identity, and suitable for a press day, with a generous outdoor space to embrace the season. Beyond the physical setting, careful attention was given to the flow of the day, allowing moments of quiet contemplation to alternate with lively interaction, so that every guest could engage with the collection at their leisure. This press day was a gentle choreography of space, experience, and discovery, where each detail — from the lighting to the placement of displays — was considered to highlight the jewellery while creating a welcoming and dynamic environment.

The Milan proposal: a refined location in Porta Venezia

For this summer’s press day, the proposal centred on a refined event venue in the vibrant heart of Porta Venezia, Milan: a harmonious blend of indoor atmosphere and outdoor ease that matched Bijou Brigitte’s blend of elegance and functionality. Strategically easy to reach, with a seamless flow between indoor sophistication and sunlit exterior, the venue created a natural backdrop that amplified the jewellery’s aesthetic — as if each piece found its own perfect light.

The outdoor space played a crucial role in shaping the overall experience, offering guests areas to mingle and reflect, while soft natural light enhanced the textures and colours of the seasonal collection.

But space is nothing without service. To ensure fluidity and impact, planners aligned with trusted catering partners to satisfy even the most specific guest requests. Staff coordination, logistical timing, and backstage precision came together to make the event feel effortless (even though it was anything but). The careful balance of organisation and relaxed elegance allowed attendees to immerse themselves fully in the jewellery, while the brand’s identity remained clearly articulated in every encounter.

A proven format with enduring value

For the third consecutive year, this annual event proved a success, echoing Bijou Brigitte’s image and leaving a lasting, positive imprint on participants. Elegance wasn’t just in the jewels on display, but in the carefully managed choreography of the day: approachable yet elevated, meticulous without fuss, stylish without pretense.

A new success for a well-established format

For the third consecutive year, this annual appointment confirmed its success, reaffirming itself as a recognised and well-established format. The continuity of the experience allowed every aspect of the organisation to be further refined, making the event not only consistent with Bijou Brigitte’s image but also capable of discreetly renewing itself.

The elegance displayed during the press day extended far beyond the jewellery on show. It permeated the entire orchestration of the day, manifesting in the careful management of relationships, the thoughtful timing, the selection of a venue specifically suited for a press day, and the capacity to captivate and involve every participant throughout the event.