Why you should book a venue to showcase your brand at Fuorisalone
It’s nearly impossible to escape the hype of the Milan Design Week. With the main official event taking place at the Rho Fiera grounds and hundreds of independent events happening venues all over Milan and making up the "Fuorisalone", there’s a lot to take in. The real challenge is figuring out which ones are worth your attention as a visitor. In an attempt to help you we've put together a quick guide to one of the most amazing design experiences in the world.
What is Fuorisalone?
Fuorisalone is the multitude of design-related events that happen in Milan during the Milan Design Week, but take place outside of the official trade show, in various locations. The idea behind it is to give designers and artists an opportunity to present their work outside the official trade show, and to offer the public an alternative way of experiencing design besides the traditional trade show format. The events are very diverse in nature and are attended by vast crowds every year.
Fuorisalone is one of the world's top design events (or collections of events), and it's a great opportunity to get your brand in front of potential buyers.
You can also network with other designers, who will be interested in what you have to offer.
If you're a designer, the best way to meet clients is hosting your own event or exhibition in Milan during the MDW as part of the Fuorisalone. You can get the chance to show off your work, talk about what you've done in the past and how others could benefit from using your services.
Every year, hundreds of independent events take place during the MDW
You will find yourself immersed in a sea of creativity, from which you will be able to draw inspiration for your own projects.
The Fuorisalone is a diffused event, meaning that it takes place at the same time as the MDW but has no central organization nor a unique point of contact for designers and aspiring exhibitors to turn to. During this week you can attend lectures and workshops about different topics related to design, meet professionals working in all branches of this industry, network with your peers, and showcase your product: virtually, the whole city is your stage.
Exhibitions at Fuorisalone are not just limited to furniture design
When you think of design trade shows, the first things that come to mind is furniture. And while that's a large part of what takes place at Fuorisalone, exhibitions go beyond this particular branch, encompassing all kinds of design (except for fashion, that has its own week).
The events are held independently in a varierty of venues, from repurposed industrial buildings to art galleries: more often than not, picking the right venue can make of break an event and greatly impact its overall vibe.
The event attracts buyers from around the world
The Fuorisalone attracts buyers from around the world. Buyers from Italy, Europe, the US, and Asia (especially China) attend Fuorisalone every year, making it an absolute must for young designers and design companies that want to gain traction on the international market. The event has become an essential part of the buying cycle for many major international companies as it allows them to discover new brands and products in a relaxed atmosphere.
If you're interested in showcasing your business or brand, this is an opportunity you cannot miss!
The Fuorisalone it's a great way to get your name out there and network with other designers. You can also get media coverage for your brand at the event.
If you're interested in showcasing your business or brand, this is an opportunity you cannot miss! It's the perfect chance to reach out to potential buyers and make new connections. The best part is that there are no entry fees. If you're looking for an exciting way to promote your products, then Fuorisalone is definitely worth considering! And, if you need a venue to host your event, you have come to the right place: we will help you find the perfect fit!
