The Client’s Request

An exclusive preview for Winterhalter Gastronom

Winterhalter Gastronom GmbH sought to host a private event for a select group of clients, offering an exclusive preview of their latest industrial dishwasher — a product not yet released to the market. The objective was to create a “wow” experience during the Host Fair, combining professional meetings and technical workshops in a highly innovative and visually captivating setting. The goal was clear: to put innovation and the product itself in the spotlight.

Our Proposal

Winterhalter Gastronom's spectacular Product Launch

To showcase Winterhalter Gastronom GmBH’s new industrial dishwasher, an extraordinary venue was chosen, featuring expansive glass walls ensuring the product remained the main focus.

These transparent elements highlighted the innovative concept and design, captivating guests at all times. The space, equipped with advanced technical facilities and customised lighting, provided a visually impactful ambience. Conveniently located with high-quality services, it offered participants a comfortable yet professional experience.

The organising team managed every aspect, from scouting and selecting the venue to catering, administrative support, and public space permits, ensuring the launch became a true technological and design spectacle.

Results Achieved

Product in the spotlight

The evening proved highly successful: visitors were fascinated by the combination of venue and product, eagerly participating in demos and workshops. The company met its objective of drawing attention to the new dishwasher, demonstrating its functions within a highly technological context. Positive feedback and strong engagement confirmed the wisdom of investing in an event with a powerful visual and emotional impact.