Tricobiotos' classy, cutting-edge show: this is the future of hairstyling

The Client’s Request

Organising an event to launch Tricobiotos' new products for 120 Guests

Tricobiotos asked us to organise a major event for 120 hairdressers, featuring an elegant fashion show in which models showcased looks created with Moroccanoil products. Additionally, professional hairstylists were set to perform live, demonstrating the creative potential and quality of the products. The objective was to provide a memorable experience, emphasising the brand’s innovative power and style.

Our Proposal

Full-wall projections and live hair show

For Tricobiotos’s event, we selected a large open space in Milan equipped with walls designed for eye-catching video projections. The modern layout allowed for a clear division between reception and catering areas and the zone dedicated to the hair show. We welcomed participants with a diverse, refined buffet, while a central catwalk and carefully positioned lighting accentuated the beauty of the hairstyles created with Moroccanoil products. A minimal approach to décor maximised focus on the stylists’ live performances, fostering a professional and engaging atmosphere. With this concept, we combined simplicity, technical innovation, and a flexible space, precisely tailored to underscore the dynamic nature of a successful hair show.

Results Achieved

Flawless coordination at Tricobiotos' product launch

We fully met the client’s goals, delivering an event meticulously planned down to the smallest detail. Our professional approach, combined with attendees’ enthusiasm, reinforced our relationship with Tricobiotos, who appreciated the precision and creativity of our plan. The entire gathering served as an opportunity to highlight Moroccanoil’s product excellence and foster new connections. The event’s outstanding success led to high client satisfaction and the prospect of future collaborations.