Pomilio creates a cutting-edge experience for the Design Week audience
Pomilio's Milan event, designed to engage in dialogue with a curious and informed public, was hosted in a double-decker venue with a contemporary soul. Guests were able to learn about futuristic projects and join cocktail parties designed to stimulate encounters between professionals and enthusiasts
Stefania Scaccabarozzi Event & Pop up shop Manager
Services
Venue scouting, catering, furniture hiring, event-planning support
Goals
Securing the perfect venue for an event featuring creations by multiple designers
The Client’s Request
Pomilio's innovative Design Week vision
Pomilio set out to deliver a bold and forward-thinking project for Milan Design Week, aiming to create a boundary-pushing event that blended high-end catering, chic furniture rentals, and cutting-edge organisational consultancy.
The objective was to craft an experience where creativity and flexibility came together, captivating an audience eager for fresh and original ideas. More than just an exhibition, the event was designed to foster dialogue, inspire creativity, and spark meaningful conversations, all underpinned by a communication style tailored to the digital age.
Our Proposal
A two-storey downtown loft: a dynamic stage for a distinctive showcase
After carefully exploring multiple options, we secured a centrally located two-storey loft, the ideal setting for Pomilio’s creative vision. The upper floor was transformed into a dynamic exhibition space, where mannequins and modular installations — sourced through a specialist rental partner — created an immersive and engaging atmosphere.
To encourage networking and informal exchanges, we organised two cocktail parties on different days, inviting guests to experience the installations in a relaxed yet stimulating setting. Our technical and logistical consultancy ensured smooth and safe operations throughout, while meticulous attention to décor and the careful selection of suppliers guaranteed an elegant and contemporary environment — perfectly aligned with Pomilio’s ambition to offer guests an unforgettable design experience.
Results Achieved
Pomilio’s showcase: fully in tune with the Design Week spirit
The venue provided the perfect backdrop for a fresh and engaging project that made full use of both indoor and outdoor spaces. The public responded enthusiastically to the original display solutions and the convivial cocktail parties, while the client expressed full satisfaction, recognising the precision and creativity behind every detail.
The event achieved all its objectives, perfectly embodying Pomilio’s creative spirit and leaving a lasting mark on Milan Design Week.
- Event participants: 2000
- Organization Hours: 20