Strategic commercial space for international skincare brand in Milan
Location a Milano identified the optimal premises for OsloSkinLab's pop-up store in the city centre.
Stefania Scaccabarozzi Event & Pop up shop Manager
Services
Venue Scouting
Goals
Ensuring a professional environment suitable for presenting premium products and specialised services.
The Client's Request
An exclusive venue in the heart of Milan for OsloSkinLab
OsloSkinLab was searching for a refined setting to debut their pop-up store in central Milan. Their brief was precise: a spacious, light-filled venue on a busy, high-profile street, capable of attracting a sophisticated urban audience while offering an immersive encounter with the brand. The location needed to provide strong visibility, a welcoming ambiance, and the right functional features to present high-end skincare products with maximum impact.
Location a Milano's Proposal
A strategic concept and distinctive aesthetic for OsloSkinLab's pop-up store
Location a Milano pinpointed a prestigious space on via Garibaldi, a vibrant thoroughfare renowned for constant pedestrian traffic and standout visibility. The venue met all requirements: generous proportions, abundant natural light, and versatile interiors. It became the perfect environment for customised skin consultations and hands-on beauty sessions, complemented by a refined retail area showcasing OsloSkinLab’s premium line. Meticulous planning ensured a smooth, memorable customer experience, all while respecting the allocated budget. The project combined visual elegance, functional efficiency, and cost-effectiveness, transforming the client’s objectives into a compelling and fully realised setting.
Achieved Results
Outstanding results for OsloSkinLab in Milan
The pop-up launch exceeded every expectation. The strategic placement and adaptable configuration of the venue made it possible to manage each activity flawlessly. From skin diagnostics to engaging beauty tutorials and the refined sales area, every component was perfectly integrated. The outcome was a cohesive, premium customer journey that strengthened OsloSkinLab’s standing in the Milan market and made a lasting impression on all who visited.