Press and influencers gather at Nivea's presentation in Milan
Style and innovation were the operative words, as we planned the perfect stage for Nivea's latest product launch, engaging press and influencers at an exclusive event. An exceptional venue, a light yet curated menu, and floral décor evoking freshness and modernity together delivered a resounding success.
Services
Venue scouting, Catering, floral Decorations
Goals
Securing an ideal venue for a significant product launch and managing the set-up and catering services to guarantee an appropriate ambience in which to showcase the product
The Client’s Request
Nivea in Milan: a memorable product launch
Nivea set out to host an unforgettable product launch in the heart of Milan, designed to engage both media and influencers in an exclusive, high-impact setting. The brief called for a venue with distinct spaces for tailored experiences, as well as a refined yet light menu for lunch and premium coffee breaks. To elevate the atmosphere, we were also tasked with designing floral arrangements that would transform the event into a sophisticated showcase for the brand’s latest innovations.
Our Proposal
A strategic venue, a refined menu, and brand-aligned décor
We carefully selected a venue that offered both versatility and elegance, providing distinct areas for press activities and influencer engagement. The catering concept included a stylish welcome coffee, a light yet flavourful lunch, and curated gourmet coffee breaks. The floral design was curated with precision, featuring a palette that echoed Nivea’s signature aesthetic. The result was an atmosphere that conveyed freshness, care, and modernity — a perfect reflection of the brand’s core values. The event became a standout moment to present new products in an exclusive yet inviting environment.
Results Achieved
A standout launch event for Nivea
From the initial concept through to flawless execution, every detail was handled with care and creativity. The selected venue, with its adaptable layout, aligned seamlessly with Nivea’s objectives. The light yet elegant menu was enthusiastically received, while the bespoke floral arrangements added a refined, contemporary touch. The event succeeded in every way — a polished, memorable launch that truly celebrated the brand’s innovation and identity.
- Event participants: 60
- Organization Hours: 40