A design-focused event in a unique Milanese garden
Nardi brought its pioneering vision to Milan Design Week with a Mediterranean-inspied installation. Through a clever interplay of indoor and outdoor spaces, the Tortona venue maximised visibility for the brand’s creations and hosted meetings, workshops, and engaging debate sessions.
Stefania Scaccabarozzi Event & Pop up shop Manager
Services
Venue scouting, catering, reception staff management, event-planning support
Goals
Supporting the client in finding the right venue, obtaining the required permits, and subsequently facilitating the organisation and execution of the event
The Client’s Request
The ideal venue to convey Nardi's innovative vision
For Milan Design Week, Nardi set out to create a pioneering event that would require not only a visually striking venue but also the delicate management of permits for public space usage. In a dynamic market where adaptability and creativity are vital, Nardi aimed to anticipate trends and spark conversations through immersive experiences.
The objective was to inspire the audience and redefine the future of design by placing innovation centre stage.
Our Proposal
An iconic venue to elevate Nardi's creative vision
After a thorough scouting process in close collaboration with the client, we selected a magnificent venue in the heart of Milan’s Tortona district, perfectly suited to host Nardi’s ambitious installations. Its prime location, with direct street access, provided the ideal canvas to enhance the brand’s aesthetics while creating an immersive urban experience.
The venue, adaptable for both indoor and outdoor displays, allowed the project’s creative essence to shine and invited guests to interact freely with the installations. Every element, from the lighting design to the spatial layout, was meticulously curated to reinforce the brand’s pioneering character and provide Nardi with an exceptional platform to showcase its forward-thinking approach. The set-up was designed to recreate the charm of a lemon grove, beautifully combining indoor and outdoor elements.
Results Achieved
Outstanding success for Nardi at Milan Design Week
The venue became the perfect setting for Nardi’s lemon-inspired installation. As one of the highlights of Design Week 2023, the project embodied our commitment to turning creative visions into reality. The event attracted significant public attention and engagement, confirming both the impact of the installation and the value of selecting this strategically located venue.
- Event participants: 9000
- Organization Hours: 40