Ten days of Korean culture celebration in Milan

Ten days of Korean culture celebration in Milan

For ten days, Milan transformed into the capital of K-Culture, hosting concerts, performances, themed installations, and even a branded tram that invited passers-by to immerse themselves in Korean cuisine, dance, and traditions. K-Content Planet 2024 attracted thousands of enthusiasts, offering a vibrant programme of spectacular events and innovative workshops

Roberta Pieroni
10th-19th July 2024

Roberta Pieroni Event Account

Services

Communication strategy planning and execution, venue scouting, collaboration and supplier supervision, booth and installation design, personnel selection and supervision, admin support, and comprehensive event planning

Goals

Arranging an extensive festival to honour Korean heritage and culture in Italy

The client’s request

A free celebration of Korean culture

The point of K-Content Planet was bringing about a vibrant, multi-day, open-access event entirely dedicated to Korean culture, to be held in downtown Milan. Together with Guru Marketing we took care of every aspect of the project — from communication strategy and permitting to the seamless coordination of partners and suppliers. We were on a mission to captivate and engage the public through performances, themed corners, and immersive activities, offering a genuine taste of K-Culture to all.

Our proposal

Ten days' worth of shows, workshops, and themed experiences

With K-Content Planet 2024, we transformed Milan into a must-visit destination for K-Culture lovers. The venue, strategically located, became the beating heart of spectacular performances, interactive workshops, and dedicated spaces celebrating K-pop, K-drama, and Korean cuisine. The streets came alive thanks to our passionate promoters and an unmissable branded tram that invited locals and visitors alike to dive into the vibrant world of Korean culture.

Among the highlights was our involvement at the Stray Kids concert during the I-Days Festival, where we reached over 65,000 fans — a surge of visibility and excitement that amplified the event's success. From creative communication to flawless technical execution, every detail was carefully curated, ensuring an immersive and memorable experience for all who took part in ten unforgettable days of K-Culture magic.

Achieved Results

K-Content Planet 2024 welcomed over 12,000 visitors

With more than 12,000 participants, K-Content Planet 2024 offered Milan a free, open-access festival devoted entirely to Korean culture. The rich programme of performances, workshops, and themed spaces not only entertained but also strengthened the cultural bond between Italy and Korea. The festival became a meeting point for a diverse and enthusiastic audience, laying the groundwork for new partnerships and future projects — a testament to the creativity, synergy, and precision delivered by our team, in collaboration with Guru Marketing.

Event by the numbers:
  • Event participants: 12000
  • Organization Hours: 350
  • Staff employed number: 73
Staff employed:
  • 2 Photographer
  • 2 Videomaker
  • 5 Security
  • 26 Hostess
  • 20 Stewards
  • 3 Ambulance operators
  • 5 Catering manager
  • 8 Service audio
  • 2 Cleaning staff
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event

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