
Stage energy and team spirit: the perfect formula
By blending the energy of a tv format with the requirements of an engaging corporate event, this project truly delivered. “Together we can” wasn’t just a hollow slogan but surfaced in multiple interactive moments
Riccardo Orsi
iad Italy marketing and communication manager
"We have worked with Smart Eventi on several successful events. I have nothing but praise for their services, which always measure up to our standards, they are efficient and flawless and an authentic pleasure to work with, them, both professionally and personally. To us, they are reliable partners, not just suppliers.
Strongly recommended."
Services
Event organisation, theme design, venue scouting, set-up and decor, entertainment
Goals
Coordinating IAD's yearly corporate gathering
The Client’s Request
IAD's American-style late night show convention
The client envisioned a convention inspired by the charm and energy of classic American late night shows, designed to highlight the power of teamwork. The event needed to keep guests fully engaged with unexpected twists and interactive moments, all built around the unifying concept of “Together We Can.” The goal was to create a dynamic, surprising, and meaningful experience that blended entertainment with shared values, strengthening team spirit.
Our Proposal
A late night show format featuring games and special guests
To bring the client’s vision to life, we crafted a custom format that combined entertainment, education, and show-stopping surprises — all in the style of a true late night show.
Guests were welcomed through a themed corridor that offered a first taste of the atmosphere, leading into a conference room fully transformed for maximum visual impact. Interactive games and unexpected moments kept the audience engaged throughout, while a professional host guided the event with energy and charisma.
Live music and imaginative stage design added movement, color, and variety. To close the evening, a DJ set featuring special performances turned the finale into a full-scale celebration, perfectly reinforcing the “Together We Can” message.
Results Achieved
Effective promotion of team spirit
The event successfully achieved all its objectives, blending fun, reflection, and active audience participation. From the thoughtful set design and engaging performances to the consistent delivery of the “Together We Can” theme, every detail contributed to an event that fostered unity and collaboration. Final feedback from both the client and the participants confirmed the event’s success and the strength of this innovative convention format.
- Event participants: 250
- Organization Hours: 200
- Staff employed number: 17
- 1 Catering manager
- 2 Service audio
- 1 Translator
- 4 Musicians
- 1 Speaker
- 2 Bartender
- 1 Dj set
- 2 Photographer
- 1 Videomaker
- 2 Directing director