Geek Bar: our winning sales strategy
Services
Sales personnel selection, professional training on optimal selling methods to overcome market access obstacles, sales personnel supervision, analytics reporting to assess outcome
Goals
Assisting the client in their attempt to enter a challenging market and supervising the instruction of sales personnel and the initiation of the commercial campaign
The Client’s Request
Approaching a difficult market: Geek Bar’s challenge
Geek Bar, a rising brand in the electronic cigarette industry, chose us to support the Italian launch of its latest product.
With Rome — home to its primary distributor and warehouse — as the initial focus, the goal was to build a strong national presence. Our mission was to develop a strategic sales and training plan capable of overcoming market entry barriers and positioning Geek Bar as a serious contender.
Our Proposal
Elite training and strategic market coverage
We designed a multi-phase strategy tailored to Geek Bar’s objectives, combining local engagement with the development of a high-level sales team. Starting from Rome, we launched an ambitious initiative that reached 1,200 tobacconists across the metropolitan area — raising awareness, collecting pre-orders, and building relationships.
Our team recruited and trained a network of skilled promoters, offering expert consultancy on entering a saturated market. Each underwent intensive training with ongoing support and real-time performance tracking.
This ensured consistent brand messaging and positioned Geek Bar for scalable national growth — driven by efficiency
- Organization Hours: 50