Faram 1957 at Fuorisalone 2019: a high-tech design experience
Faram 1957 chose a central Milan venue for Fuorisalone 2019, offering a multisensory experience that combined technological innovation, design, and exclusive events
Services
Venue Scouting
Goals
Showcase products through an innovative, technology-driven installation in a prime venue.
The Client's Request
Fuorisalone 2019: Faram’s choice of an innovative design location
Faram 1957, a renowned company specialising in office interiors, entrusted us with the organisation of their exhibition for Fuorisalone 2019. The aim was to create an event that went beyond a simple product showcase, offering instead an immersive experience that conveyed the brand’s identity and excellence.
Location a Milano's Propoal
Creating a unique Faram experience with design and technology at a prime location
For this occasion, we designed a bespoke installation for Faram 1957, focusing on a space that seamlessly blended technological innovation with cutting-edge design. The selection of a central Milan location allowed us to craft a modern, striking environment that immediately captured the attention of visitors.
Achieved results
Delivering a multisensory Faram experience for Fuorisalone visitors
The event was carefully curated to deliver a multisensory experience. Throughout the week, the exhibition hosted a series of mini events and presentations, each designed to highlight the products while actively engaging attendees. Among the most celebrated moments were the show cooking evening, featuring the AMC cooking system and Verum products, and a basketball-themed evening, featuring two Italian legends: Riccardo Pittis and Gianluca Basile.