Fundermax at Milan Design Week: the ultimate urban jungle experience

The customer request

A presence that couldn’t be ignored

Fundermax set its sights on creating a truly unforgettable impact at the highly anticipated Milan Design Week. Their vision was bold: identify a show-stopping venue, elevate the guest experience with exquisite catering, ensure flawless hostess services, and leverage comprehensive event-consulting expertise. The ultimate goal? To captivate, engage, and inspire attendees through a refined synthesis of technical mastery, innovation, and creative flair.

The Smart Eventi proposal

A wild escape in the city

In April 2023, Fundermax unveiled a standout installation during Fuorisalone, right in the beating heart of Milan’s iconic Tortona district. When unexpected weather conditions threatened the plan, Location a Milano swiftly stepped in, transforming part of the adjacent store into an exclusive cocktail lounge and operational hub. Through the expertise of Location a Milano, the area was infused with lush, evocative greenery, bringing to life an immersive urban jungle that transported guests into a different dimension. Paired with a meticulously curated cocktail service and a polished team of professional hostesses, the event delivered a seamless, sensory-rich experience. The adaptability and creative problem-solving demonstrated by Location a Milano reinforced its reputation for delivering elevated, innovative event solutions.

Achived resolts

A flawless venue and a promising future

By harnessing the refined expertise of Location a Milano in identifying the perfect venue, Fundermax successfully transformed its jungle-inspired concept into one of the most memorable experiences of this year’s Design Week. The enthusiastic feedback received not only celebrated the success of the project, but also laid the foundations for future collaborations—opening the door to even more ambitious, boundary-pushing creative endeavors.