European Aluminium celebrates Leonardo's genius at Milan gala

European Aluminium celebrates Leonardo's genius at Milan gala

European Aluminium sought to impress 200 international guests with a unique experience: a gala dinner in a historic Milanese museum. A journey into Leonardo da Vinci’s genius, complemented by high-end catering, and a private gallery tour, made the evening a perfect blend of culture and top-tier hospitality.

Roberta Pieroni
10th April 2024

Roberta Pieroni Event Account

Services

Comprehensive event planning including venue scouting, catering, performance area set-up, creating an experience that highlighted the historical significance of the selected venue

Goals

Coordinating a formal dinner for 200 guests at a distinguished venue

The Client’s Request

A Prestigious gala in a historic venue: European Aluminium request

European Aluminium commissioned us to create an exclusive gala dinner for 200 high-profile guests, to be held in a venue of great historical and cultural significance. As this annual event takes place in a different European city each year, the Milan edition required a location that could deliver elegance and a true sense of place. The client expected flawless service, bespoke catering tailored to diverse dietary requirements, and an unforgettable experience where heritage and hospitality would blend seamlessly.

Our Proposal

A prestigious museum, a private tour and a memorable gala

From a selection of prestigious options, we led the client to a magnificent Milanese museum dedicated to one of history's greatest visionaries — Leonardo da Vinci. The venue offered a unique setting, able to comfortably host 200 guests for a refined seated dinner, while immersing them in centuries of art and ingenuity.

To complement the exclusive setting, we curated a fully customised catering experience, carefully considering all dietary needs. The space was elegantly transformed through brand-coloured lighting and an exquisite table design that enhanced the grandeur of the venue. As a special addition, guests were treated to a private guided tour of the museum, gaining exclusive insights into Leonardo's masterpieces. The evening became an extraordinary blend of art, gastronomy, and elegance — creating a timeless celebration that paid homage to both cultural heritage and modern sophistication.

Results Achieved

A perfect combination of art and haute cuisine: the European Aluminium event was a resounding success

The dream venue, the curated décor, and excellent dinner quality won over the client and their team. Thanks to a versatile, careful catering approach addressing every dietary need, guests enjoyed a sophisticated, refined menu matching the high status of the occasion. Feedback was overwhelmingly positive, confirming the success of combining artistic heritage with top-level hospitality for a gala that exceeded all expectations.

Event by the numbers:
  • Event participants: 200
  • Organization Hours: 120

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