Sport meets innovation: IAD takes centre stage in Milan

The Client’s Request

A prestigious event for IAD

For the third consecutive year, IAD entrusted us with the design and delivery of a high-impact event, calling for a prestigious and easily accessible venue in Milan for 200 guests. Our role encompassed the complete creative and technical direction — from concept to execution — including décor, graphics, and staging. The challenge was to seamlessly blend professionalism with originality, creating an unforgettable experience focused on growth, innovation, and inspiration

Our Proposal

An iconic venue with a sporting spirit

We selected a newly renovated, cutting-edge venue in Milan, perfectly suited to host a large-scale event while offering flexibility through distinct, functional spaces. Guests were welcomed in a dedicated registration area, before gathering in a spacious auditorium, comfortably accommodating 200 participants. Breaks and networking moments took place in a bespoke catering zone, where a refined menu encouraged conversation and connection.

The event was brought to life through a sporting theme, inspiring every element — from the stage design and scenography to the visual identity and set-up — all reflecting the energy and momentum of continuous transformation. Through precise planning and a careful balance of creative flair and technical expertise, we delivered an experience that fully matched IAD’s expectations.

Results Achieved

A successful event and a renewed partnership with IAD

The synergy between our team and the one at Guru Marketing proved key to the event’s success, with IAD once again receiving enthusiastic feedback from guests and organisers alike. The client’s decision to immediately confirm us for the upcoming October convention stands as further proof of their trust. Thanks to flawless coordination and attention to every detail, we transformed CAP — Change, Action, Plan — into a standout occasion, distinguished by professionalism, creativity, and elegance.