Intimate luxury venue for The Balvenie at Fuorisalone in Milan
We found an exclusive, intimate venue for The Balvenie's guests during Fuori Salone. The space combined elegance, artisanal excellence, and immersive experiences, featuring a bespoke art installation and a private Balvenie Bar for unforgettable whisky tastings.
Services
Venue Scouting
Goals
Crafting an exclusive and refined space for The Balvenie reflecting luxury and artisanal excellence.
The client's request
Intimate luxury venue for The Balvenie
We embraced The Balvenie’s vision for an exclusive and sophisticated venue, capable of welcoming fifty carefully selected guests in an atmosphere of refined luxury. The aim was to craft a setting both intimate and versatile, suitable for an elegant dinner or a standing cocktail event, complete with a professional kitchen and accessible throughout the entire Fuori Salone. Every aspect of the venue was designed to reflect the brand’s core values: artisanal excellence, innovation, and unparalleled prestige. The space also included a bespoke artistic installation and a private Balvenie Bar, providing guests with memorable tasting experiences in an environment that embodied the essence of the brand.
Location a Milano's proposal
Industrial architecture for a legendary whisky
For this occasion, Location a Milano suggested an architectural gem that perfectly embodies The Balvenie’s philosophy. This industrial space, reinterpreted with a touch of refined elegance, represents the ideal harmony between artisanal tradition and contemporary vision. Its majestic vaulted ceilings and distinctive atmosphere set the stage for celebrating a world-class whisky, where every architectural detail enhances the product’s excellence. The adaptable layout allows for fully customised installations, while its strategic location ensures maximum visibility during the Fuori Salone. Within this setting, the artistic installation and the Balvenie Bar integrate seamlessly, creating a multi-sensory experience that magnifies the brand’s symbolic and collectible value.
Achieved results
The Balvenie’s immersive and memorable experience
Through this project, Location a Milano successfully reinforced The Balvenie’s standing within the absolute luxury and contemporary style segment. Collaborating with internationally renowned artists during the Salone del Mobile further strengthened the brand’s image as a beacon of artisanal mastery and innovation. The immersive environment, shaped by bespoke installations, artistic displays, and the exclusive Balvenie Bar, created a profound emotional connection with guests, transforming each moment into an unforgettable experience that celebrates the art and craft of whisky distillation.