Partying through the night in true Milan fashion: the ultimate brand launching experience
An unlimited open bar, an energetic DJ set, and a meticulously styled industrial loft formed the core of Atomical’s party. The talent-management agency showed its innovative, engaging spirit, offering guests a fun photo experience at the Mirror Photo Booth and a kit room.
Talent Manager Atomical
The Atomical team would like to thank Gloria for her support during the management of our launch event. Both during the initial contact phase, when she came up with a proposal that was perfectly in line
with what we were looking for, and throughout the organisation of the event.
Services
Venue scouting and catering
Goals
Securing an ideal venue for the event, coordinating the catering management, hiring and managing staff for the day
The Client’s Request
Atomical's launch party with a clubbing vibe
Atomical Talent Agency, renowned for empowering creators and building vibrant communities, approached us to organise their official launch party with a distinct clubbing atmosphere. They were looking for a Milan venue capable of hosting up to 250 guests, while also accommodating a Kit Room, a Mirror Photo Booth, and a fully serviced open bar. The goal was to create a dynamic, engaging experience that would capture the brand’s innovative and energetic spirit.
Our Proposal
Partying through the night at one of Milan’s trendiest venues
After an extensive scouting process, we selected a stylish loft in the heart of Milan’s Bicocca district — the perfect match for Atomical’s desired capacity and aesthetic. Guests were welcomed from 9 p.m. with an open bar and an energising DJ set that immediately set the tone. At 10:30 p.m., Atomical’s CEO Federico took the stage, delivering a highly anticipated speech that added a touch of excitement and institutional flair to the evening. The party continued until 2 a.m., keeping the atmosphere vibrant and perfectly in tune with the agency’s youthful and innovative identity. Every detail, from the bespoke decor to the seamless flow of the event, contributed to creating a memorable club-style experience.
Results Achieved
A high-impact launch party for Atomical
The event fully embodied Atomical’s vision, delivering an authentic nightclub atmosphere. Both the catering and the special features — including the Kit Room and Mirror Photo Booth — were highly praised by guests. Thanks to the lively open bar and carefully curated music selection, the event turned into a true celebration of the brand’s ethos. The client expressed complete satisfaction, confirming the success of a launch that combined entertainment, creativity, and flawless organisation.
- Event participants: 100
- Organization Hours: 100
