Major industry event: Assilea shine at Leasing Expo
Organised for Assilea, the 2024 Leasing Expo proved an unmissable showcase for the sector. Over two intense days, the chosen venue hosted 250 attendees on the first day and 150 on the second, with 300 streaming viewers. From thematic panels to a press conference on a prestigious rooftop, the event combined innovation with top-tier networking.
Services
Coordination of the whole event and the preliminary media briefing, pr service and media relations management.
Goals
Arranging a crucial function for the client's focus sector, with media briefing and managing media relations
The Client’s Request
Assilea's Leasing Expo 2024: two days of networking and innovation
Assilea commissioned us to organise the 2024 edition of the Leasing Expo — a flagship event for the industry. Spanning two full days of networking, debates, and high-level meetings, the project required a prestigious venue and special focus on a launch press conference, alongside expert social media management.
Our goal was to deliver flawless event direction, elevating Assilea’s image and reinforcing its market leadership.
Our Proposal
An impeccable, brand-centric project for Assilea
We selected an exceptional venue, capable of hosting 250 attendees on the first day, 150 on the second, and an additional 300 viewers via streaming. Every detail was meticulously curated — from bespoke branding and advanced technical services to a refined catering experience.
The press conference, held on a prestigious rooftop, proved a media triumph, drawing top-tier journalists and influencers. Our integrated communications strategy, spanning website, press office, and social media, significantly amplified visibility and cemented Assilea’s position as an innovative industry leader.
Through a combination of operational precision and a relentless focus on quality, we created an experience that was both seamless and memorable for guests, speakers, and stakeholders alike.
Results Achieved
Unprecedented media success
Despite logistical challenges and last-minute adjustments, the event received glowing feedback across the board.
Our expertly managed press office exceeded expectations, securing coverage from major outlets including Il Sole 24 Ore. The volume of praise confirmed our ability to navigate complexity with agility — delivering a high-end event that not only fulfilled but enhanced Assilea’s strategic objectives and brand prestige.
- Event participants: 300
- Organization Hours: 30