
Rocking the company's anniversary in an industrial style venue
To celebrate ten years in business, The Optimist chose an industrial-style venue in the Milan area, transformed into a true rock ’n’ roll stage. Every detail was handled by our team, from welcome drinks to the live band’s opening and final DJ set

Gloria Lodigiani Event Account
Founding partner The Optimist Srl
The location was appropriate for the party, both in terms of space and general mood. The service was also excellent and the staff helpful and amicable, and the catering was delicious. Your team was really helpful, efficient and always available to support us.
Services
Venue scouting, technical assistance and catering
Goals
Securing an appropriate space and organising a lively rock'n'roll celebration
The Client’s Request
Celebrating The Optimist's 10th anniversary in style
The Optimist approached us with a clear request: to find a characterful, industrial-style venue near Milan for their 10th-anniversary celebration, with live music taking centre stage. The client’s chosen band would be the highlight of the evening. Our task was to source the perfect space for a vibrant and original event, where guests could fully immerse themselves in a lively, festive atmosphere.
Our Proposal
An urban venue with a post-industrial vibe
After an in-depth search, we selected a striking post-industrial venue in Milan’s Ripamonti district. The evening began with guest arrivals at 7 p.m., followed by a relaxed welcome drink and light dinner at 7:30 p.m., all accompanied by the band’s contagious energy.
The celebrations reached their peak at 10 p.m. with the cutting of the anniversary cake and a sparkling wine toast, before guests danced late into the night to an engaging DJ set. From the buffet layout to the staging of the live band, every detail was carefully designed to create a tailor-made experience that reflected The Optimist’s personality — delivering an unforgettable evening infused with a true rock’n’roll spirit.
Results Achieved
Rocking The Optimist's company anniversary
We achieved all of the client’s goals, delivering an event that left guests buzzing with energy and joy. The chosen venue proved to be the perfect backdrop, capturing the raw, authentic atmosphere the client was looking for. The combination of live music, an informal yet stylish apericena, and a celebratory finale featuring a toast and DJ set, created lasting memories.
- Event participants: 40
- Organization Hours: 10
- Staff employed number: 12
- 2 Event account
- 3 Cleaning staff
- 2 Bartender
- 5 Musicians